If you are looking to earn online income, then one of the fastest ways to do so is to purchase an existing web site. This can be useful to jump start your earnings, however there are also benefits to starting from scratch.
Buying a Pre-Owned Live Web Site
With buying your own site that is already live, you cut down on some of the steps necessary to build your online portfolio of income producing assets. This can be very attractive to new people wanting to earn online income, but there are also some pitfalls.
Many of the sites at auction at the business web site broker, Flippa, have been online for a short time, offer little or no income of record, and are long on nice sounding ideas for the future, but short on substance. Such auctions talk the talk by saying: “a site with the potential to make $500 a month within a few months with little effort”. This is often attractive to the kinds of people who are basically lazy, do not want to do the work necessary to succeed and want the easy road to success. The key thing here is, if the site was that close to earning mid three figures per month, why would the owner ever sell it? The answer is obvious…
It is therefore necessary in almost all cases to filter the sites out to only look for established sites with a minimum of $200 of monthly income. Anything less than this and you could easily see a $75 monthly income disappear when the one affiliate product that was bringing in the bulk of the bounty suddenly stops selling so well when the product owner stops marketing. Once filtered, this cuts the number of sites down to a manageable number that you can review individually to determine how attractive they are now and whether they have the legs to sustain the income well into the future.
Making Your Own Site
With making your own site, you control the structure of the site, the link building process, and everything in between. Depending on how much of a control freak you are and whether you are really going to trust putting down several thousand dollars to buy a website someone else made that could be hiding a lot of problems under the hood, you may or may not prefer to do it yourself.
With rolling your own, you know what goes into the site and everything about it. If you make it yourself, you will understand it back to front, inside and out. If you outsource the set-up, then you will at least have some idea. This reduces the number of unknowables.
The downside of a new site is that you will have to craft its success story yourself, develop traffic sources, build a brand, market and make it into a money earner over time. This may be more satisfying, but it will certainly take longer to do than if you simply bought a site that was already making your one year target income. If you are looking to find the best online income opportunities then this just might be one of them.